5 Things to Remember While Building a Crowdfunding Profile
Crowdfunding is a method of raising funds for any business, venture or project. It is regarded as an alternative way of financing small and even big projects. Today, you can find tons of online fundraising sites such as Kick Starter and Indiegogo that allow you to make marketing pitch for your own project. You have to keep the following 5 things in mind when you are creating a profile on any of the crowd-funding websites.
Pick a simple layout
First of all, you have to choose a layout with a simple design. Look for one that comprises of a basic header, footer, sidebar and main content section. If needed, more elements can be added later. Add an interesting title to your own crowdfunding profile. To ensure consistency, give the title of your fundraising pitch the same as your project. You should introduce this title into your header section.
Give a short, but proper tagline
It is also important that you write a short tag line. Introduce it under the title of the crowd funding page of your fundraising website. This tagline should simply be a description of your project in only a phrase, but should be interesting enough to catch the attention of readers. In the main content section, you can make the description lengthier. Try to make it a powerful and attention-grabbing.
Do not forget the Action Step
The Action Step is nothing but urging your readers to make monetary contributions for your crowd funding project. No matter which fundraising website you use, you need to make every step easy for your potential backers; informing them about the links they should click on, the sites to visit and how they can contact you.
Mention the rewards
Inform them on the crowd funding page about the list of rewards that you have, with the bigger rewards for the bigger donation amount. Your rewards can comprise of simple to more detailed gifts, such as tees, key-chains, coffee mugs and pens. Once your fundraising comes to a successful end, you need to spring into action immediately and spend some money on buying and delivering the gifts to your contributors.
Specify a deadline
On online fundraising sites, such as Indiegogo and KickStarter, you will find people specifying a fundraising goal and the deadline to fund a project. Keep your project expenses in mind as well as the potential value of your networks. You should adjust the goals of your project as you need and set a deadline that will make your contributors understand the urgency of the campaign.
Keywords: Crowdfunding, crowd funding, Kick Starter, Indiegogo, fundraising website, online fundraising sites
