How to Ensure Success of Your Crowdfunding Videos?
If you are considering starting a crowdfunding campaign, it is important to create a nice video. It is widely known that campaigns with videos make a better impact among potential investors than those which do not come with videos. As per Indiegogo, campaigns consisting of videos have a 122% greater success rate than those that do not use any videos. With a good video, you can enhance the success rate of your campaign by a large measure. The following tips will ensure the success of your crowdsourcing videos.
Create a good storyline
You need to create a proper storyline which is sensible and has a definite beginning, middle and end. It is important to do efficient preproduction and plan every scene. It is a good idea to check quite a few crowdfunding videos before you begin to shoot your own video. Check those videos which are on the similar lines as your own crowdsourcing project campaign video.
Make it simple
It is a sensible idea to make a simple video for crowdfunding sites, without too much of technical complexities. This will keep your expenses down, and also make your work understandable for potential investors. Explain the business plan you have, the problem that you are facing in gathering funds and how you intend to reward your backers.
Demonstrate your prototype
If you are creating a product campaign, it is a better idea to showcase a working prototype of your item. Demonstrate it from various angles, to give your backers a proper idea of the item that you wish to launch in the market.
Get feedbacks from friends and close ones
Show the first cut of your video to a group of friends or even people who do not have much knowledge about your venture. Find out whether they understand the video clearly, and make out all that you have to say. Based on the feedbacks, you have to add some scenes or even delete a few before launching it on the crowdfunding sites.
Use an interesting thumbnail
The thumbnail for your crowdsourcing video should be an attractive one, so that visitors feel inclined to click on it and see the entire video. Use an interesting image that makes visitors feel the interest to take some minutes from their time and see the video. You need to follow the photography rules while choosing the image. The thumbnail needs to be from a right angle, and fully clear. Check a few video thumbnail images on sites like Indiegogo to get an idea.
Keywords: crowdfunding, Indiegogo, crowdsourcing, crowdfunding sites
