What is Kickstarter – How Does It Help Entrepreneurs?
It is said that big dreams come at a cost, and if you are an entrepreneur you must have realized that too well by now. Getting your dream projects off the ground is not easy, unless you have proper funding for the same. Crowdfunding is a relatively new way of gathering funds for projects that require high amount of investment. One of the best and biggest websites for crowdfunding, Kickstarter offers excellent help on creating successful campaigns.
What is Kick Starter?
Kickstarter is actually one of the biggest and most popular crowdfunding sites. It was launched in the US in the year 2009 and is now also available in the UK. It has around 381 m USD in pledges and boasts of a 43.5% rate of success. This is a rewards-based platform without any investors. It only has donors or backers. Financial donations to various projects are awarded here with things like tees, movie credits and more. Advanced copies of games are also sometimes handed over to backers.
Main Features of Kick Starter
In Kickstarter, projects are submitted to be approved. As much as 75% of the projects are found to be accepted. The time for turnaround is around a couple of days. It also comes with a unique “All or Nothing Pledging” system in which entrepreneurs do not receive the funds if they do not reach their objectives.
The projects that are submitted need to fit into any of the thirteen creative categories specified on the website. This is one of those crowdfunding sites which are only dedicated to projects. It demands a plan for manufacturing and needs a prototype.
All the awards are restricted to single items, which can be in the price range of 1 – 5,000 pounds as far as UK projects are concerned. On an average, most of the successful projects in the US raise 10,000 USD. An average of 71 USD is pledged per person.
Is Kick Starter the Only Crowd-Funding Site?
Where crowdfunding sites go, Kickstarter is certainly one of the biggest. However, it is not the only one. You can find similar sites such as Indiegogo and RocketHub which have also become global. However, Kickstarter is one of the sites with the maximum media exposure – something that Indiegogo and RocketHub do not have. This helps entrepreneurs and start-ups to get backers and donors easily for their projects. There have been some landmark campaigns on this site, which include Tim Schafer’s Double Fine that have seen as much as 3 million USD to be pledged. There was also the Pebble e-Paper Watch campaign where a staggering sum of 10 million USD has been pledged.
Keywords: Kickstarter, Crowdfunding, crowdfunding sites, Indiegogo, RocketHub
