Entrepreneurs and start-up owners are going all gaga over the crowdfunding phenomena. Almost everyone is into practising crowdfunding whether naïve or experienced. However, a very few of them try to pay attention to crowdfunding best practices. Crowdfunding best practices are the ones which could raise the chances of collection of funds through the crowd. With evolving crowdfunding websites, setting up of a crowdfunding campaign is not much of a problem but not following crowdfunding best practices could definitely raise the bar for it. This article brings to forth the crowdfunding industry’s crowdfunding best practices as advised by top experts of the field.
Some of crowdfunding best practices
- The preparation work: Ample preparation time before the launch of any crowdfunding campaign is too much important for its success. This is one of the crowdfunding best practices which leads to collection of leads and planning a proper track to follow it. The preparation is a vital part.The fact is that banking on the marketing departing is more fruitful before launching the crowdfunding campaign than afterwards. Other crowdfunding best practices follow this very first step. The time of crowdfunding preparation must at least two months prior to its launch. This gives an initial boost to the crowdfunding campaign.
- Videos/Photos work better: This is one of the crowdfunding best practices which could make the crowdfunding campaign stand aloof the crowd. This also comes within the preparation of the crowdfunding campaign. Videos and photos are what help fundraisers raise more than an average.
- Perks get it going: One of the crowdfunding best practices which never fails to impress the investors’ is offering freebies and products with perks. This could be anything like a free sample or a product offered below the marked price. It is quite a possibility that your crowdfunding page might have traction, but it is the conversion that matters. Offering extras for your crowdfunding campaign will surely increase the conversion rate of your crowdfunding campaign.
- Product description: A convincing yet short description of the product is one of the favourite crowdfunding best practices. Such a description could easily grab public attention when displayed on social networking sites like twitter and Facebook.
- Grabbing media attention: Every crowdfunding planner involves getting published. Giving time to choose the publication wisely is yet again one of the crowdfunding best practices. Doing so brings media attention for the crowdfunding campaign.
- Find those few supporters: Get some of those enthusiastic project supporters from the crowd and bring them on stage. Inviting them in your base camp and giving them an opportunity to work for their support is not only one of the crowdfunding best practices but also gives the sense of satisfaction to the supporter.
- Attaching Emotions: Attaching the originator’s emotion of the project to the promotions could be one of the crowdfunding best practices. These emotions could be well displayed in videos, tweets, pictures etc., and actually get the audiences to attach to the project
Project initiators following crowdfunding best practices are surely one step ahead of others.
