Campaigns are nothing but a series of activities done to achieve a particular result. There are campaigns of many types like advertising campaign, military campaign, political campaign etc. The latest in the series is the crowdfunding campaign.
Crowdfunding is the new way of gathering a fund, through an online platform. Here people invest together for supporting one cause, or many causes. In this way a huge fund is collected for a specific purpose like real estate, startups, nonprofit organizations, business, movies etc. A series of process is done in order to raise a fund from crowd, and that is called crowdfunding campaign.
To start a crowdfunding campaign for anything that you want to do, there are certain fundamental things that you should consider and work on. Crowdfunding is the alternate, easy way to get capital/fund for your dream project. If you do it in the right way, there is no way you won’t succeed with your crowdfunding campaign. What you should take care of:
- Proper message: You should be ready with a good selling story about your idea or venture, and how you are planning to make it true, before starting your crowdfunding campaign.
- A video clip: A nice but small video clip with a good script about your project is recommended to catch good attention during the crowdfunding campaign.
- Website: Be ready with your website. Creating a website before even starting the crowdfunding campaign gives the investors an idea about how serious you are with your project.
- How much you need: Do not try to raise a huge fund. Always try to get funds phase by phase, through many crowdfunding campaigns. When you ask for more, there is more chance of getting disappointed.
- Help other fund raisers: Be ready help other crowdfunding campaign by funding them, this helps you to extend your contact list and you never know someone there will be of help to you!
- Gift your backers: Be ready to thank your backers/funders with a small, in budget memento, like a printed* t-shirt or printed* mobile holder or anything after the successful completion of your crowdfunding campaign. (*Print your logo/name)
There is one more important thing to do before you start your crowdfunding campaign – do a proper research on various crowdfunding sites and single out the one which is most appropriate for your need. Also come to a conclusion on what type of crowdfunding you are going to adapt out of these four –
- Rewards crowdfunding – where investors receive a tangible item or service in return of their fund.
- Equity crowdfunding – here the investors receive a stake in the company/venture.
- Donation crowdfunding – like the name suggests, the fund is raised for any charitable organization or social services.
- Lending crowdfunding – here the investors are repaid for their investment over a period of time.
Once you have a proper strategy and on paper plan of how to run your crowdfunding campaign, major part of the crowdfunding campaign is done and the success rate also will be high.
