Tag: Successful Crowdfunding Campaign

Crowdfunding Success Stories

5 Crowdfunding Success Stories to learn something from

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They say that life is all about learning from the right and the wrong alike. But I say that not just life, but even business needs to be done that way. You have to learn from the success and the failures and explore the unknown endeavours. But it isn’t necessary that they should be your successes or failures. In fact, a smart learner is one who can learn from the stories of others. That is why here are 5 amazing crowdfunding success stories which will teach you an extra little something.

#FORM 1

3-D Printing has now received a lot of attention. With tech predictions saying that it is going to be a huge game changer, 3-D printing has already attracted a lot of eyes. But the currently available 3-D printers are all out of the budget of a common household.

The researchers at MIT focused on this and did something to add up to the list of crowdfunding success stories. They decided to make a 3-D printer at affordable rates. Its crowdfunding project aimed at raising $100,000 but ended up earning $3 million. Such huge response has made it among the crowdfunding success stories.

 #Veronice Mars Movie

Crowdfunding movies is not that popular a concept. Plus, no one even expects responses for such a project. But the fans of Veronica Mars changed this belief by making the movie’s project one of the crowdfunding success stories. The goal set for this project was $2 million. But the popularity and support by fans helped the project raise $5.7 million.

#The Scanadu Scout

In medical terms, the product is the first medical tricorder. This means that the device comes with scanners which can identify important signs in your body. These are sent to your linked smartphone device. This process helps in diagnosing the disease.

The manufacturers decided to carry out a crowdfunding campaign to raise funds for manufacturing. The project was added to the list of crowdfunding success stories when the raised amount surpassed the goal of $100,00 to reach $1.5 million.

#The Glif

Tripods or device holders are available for almost all the cameras available in the market. They help you to stabilize your device while you are capturing a picture or video. But what about the time when you are using an iPhone? The manufacturers of The Glif addressed this simple issue of users. They created a plastic device holder for iPhones. The project was added to the list of crowdfunding success stories after receiving overwhelming responses from the backers.

#Pebble

Amidst other similar products available in the market, Pebble is also a smart watch. But the USP of this product is that works with Android smartphones as well as the iPhones. The watch’s screen displays all the important calls, SMS, emails, etc.

This project became one of the crowdfunding success stories because it collected $1 million within the first 28 hours of its launch. By the end of its Kickstarter campaign, the project managed to raise more than $10 million.

The common thing to learn from all these crowdfunding success stories is that their products are either extraordinary or extremely ordinary. That becomes the reason of their immense success.

Crowdfunding Campaign

Crowdfunding Campaign – How to Succeed?

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Campaigns are nothing but a series of activities done to achieve a particular result. There are campaigns of many types like advertising campaign, military campaign, political campaign etc. The latest in the series is the crowdfunding campaign.

Crowdfunding is the new way of gathering a fund, through an online platform. Here people invest together for supporting one cause, or many causes. In this way a huge fund is collected for a specific purpose like real estate, startups, nonprofit organizations, business, movies etc. A series of process is done in order to raise a fund from crowd, and that is called crowdfunding campaign.

To start a crowdfunding campaign for anything that you want to do, there are certain fundamental things that you should consider and work on. Crowdfunding is the alternate, easy way to get capital/fund for your dream project. If you do it in the right way, there is no way you won’t succeed with your crowdfunding campaign. What you should take care of:

  • Proper message: You should be ready with a good selling story about your idea or venture, and how you are planning to make it true, before starting your crowdfunding campaign.
  • A video clip: A nice but small video clip with a good script about your project is recommended to catch good attention during the crowdfunding campaign.
  • Website: Be ready with your website. Creating a website before even starting the crowdfunding campaign gives the investors an idea about how serious you are with your project.
  • How much you need: Do not try to raise a huge fund. Always try to get funds phase by phase, through many crowdfunding campaigns. When you ask for more, there is more chance of getting disappointed.
  • Help other fund raisers: Be ready help other crowdfunding campaign by funding them, this helps you to extend your contact list and you never know someone there will be of help to you!
  • Gift your backers: Be ready to thank your backers/funders with a small, in budget memento, like a printed* t-shirt or printed* mobile holder or anything after the successful completion of your crowdfunding campaign. (*Print your logo/name)

There is one more important thing to do before you start your crowdfunding campaign – do a proper research on various crowdfunding sites and single out the one which is most appropriate for your need. Also come to a conclusion on what type of crowdfunding you are going to adapt out of these four –

  • Rewards crowdfunding – where investors receive a tangible item or service in return of their fund.
  • Equity crowdfunding – here the investors receive a stake in the company/venture.
  • Donation crowdfunding – like the name suggests, the fund is raised for any charitable organization or social services.
  • Lending crowdfunding – here the investors are repaid for their investment over a period of time.

Once you have a proper strategy and on paper plan of how to run your crowdfunding campaign, major part of the crowdfunding campaign is done and the success rate also will be high.