A non-governmental organization works for social good. It tries changing the world. It tries making the world a better place to live in. If you are running an NGO, first of all, kudos to you! It is not an easy task. But is really good. However, doing something so good is always not easy. The main problem an NGO faces is funding. You may have the perfect team, amazing management and everything. But if you don’t have ample funding, all this is of no use. This is where crowdfunding for NGO comes to your help. Here are a few success tips for crowdfunding for NGO.
#Fix a Visibile Goal – Don’t vaguely go for Crowdfunding for NGO
Though crowdfunding is a feasible option when you want to raise for an NGO. But you cannot vaguely say that you are crowdfunding for NGO. You need to be specific about your goal. Fix a visible goal. So that the backers can understand your project and fund you. For example – You can say that you want to raise money for a specific education project.
#Choose the Right Platform
There are a lot of websites in the market which allow crowdfunding for NGO. Some are multi-purpose ones, while others are dedicated to crowdfunding for NGO. Then there are still others, which focus on specific goals like hunger or health. Choose the platform which has more projects similar to yours. This would ensure that you have ample audience. Also, decide if you want to go for a flexible project or an “all-or-nothing” one. Make sure to check the same with the website you choose.
#Get off the Zero
The most difficult part, not just in Crowdfunding for NGO but in any type of crowdfunding is getting off the zero. People have a tendency to follow the crowd. If the website shows that your project is at zero funding, people won’t be motivated to donate. Thus, make sure that you have measures of getting off the zero. Ask your friends, relatives and acquaintances to donate in your project according to their capacity. This would kick start your project and ensure that people are motivated to fund your project.
#Skip Rewards
Though rewards are one of the basics of Crowdfunding. But when you are crowdfunding for NGO, skip this. People usually back a non-profit project with a noble feeling. They do it to do something good. They usually have a selfless motive. Thus, if you provide them some rewards, it would hamper their selfless motive. And they might not like it. Therefore, avoid providing any sorts of rewards to your backers.
#Show them your Progress
As mentioned, rewards should not be given in Crowdfunding for NGO. However, it is important to show the donors your progress. After your campaign is successful and you raise the required amount, update the donors with the progress of your work. Send them some pictures, videos or reports of your work. This would help them trust you more. And they would donate in your future projects too.
