Crowdfunding is a totally rewarding job! But only if done with proper planning. For that, you need to have a lot of knowledge about crowdfunding. Though there are many tips and tricks on the internet. But how about you learn something from the crowdfunding experts? Sounds like an idea! So here are a few things you can learn from the crowdfunding experts. Understand them and put them into practice! And I bet you, that no one can stop you from succeeding.
#Take the time to build a good lead list and generate buzz in your network – Christopher Hawker (Trident Design)
One of the leading crowdfunding experts, Christopher Hawker says that a crowdfunding campaign is like a rocket launch. One has to invest a lot of time before starting it. It is the pre-launch marketing that affects your campaign the most. Once you have launched the campaign, your influence becomes limited. Keep this expert tip in mind while working for your campaign.
#Offer more valuable perks at “below MSRP” prices – Clay Hebert (Crowdfunding Hacks)
Clay Hebert is one of the best observers. And this adds him to the list of crowdfunding experts. He has made an amazing observation which is worth attention. Most of the businesses, while crowdfunding, take measures to increase the “traffic” on their website. Since, they believe that “good traffic” means “successful campaign”. However, the situation ends up to be good traffic but poor conversions. Your aim is to convert the traffic into investors. For this, provide them with rewards below MSRP. After all they are your first customers. They surely deserve some discount.
#You should be able to describe your product in a sentence no longer than a tweet. – Michael Raven, (Blazon PR)
Press coverage is the need of the hour when it comes to crowdfunding. And one of the most successful crowdfunding experts, Micheal Raven of Blazon PR has an amazing idea about the same. What you need to do is find the right journalist. And make sure that they understand your product as good as you do. Find a person who is interested in your campaign. And make them understand your product very precisely. Quote it in a sentence which isn’t longer than a tweet!
#Crowdfunding campaign managers should spend at least two months of prep work to build a solid foundation for their crowdfunding campaign.- Robert Hoskins, (Crowdfunding PR)
Robert Hoskins, one of the renowned crowdfunding experts guides us one how to divide the pre-launch marketing period. According to him, the first month should focus on social media marketing with Facebook, Twitter and Linkedin. While the 2nd month should be dedicated to press release. This would establish a trust bond.
#Find someone from your target audience to tell you if they would contribute and why or why not. – Ronjini Joshua, (The Silver Telegram)
Another one of the leading crowdfunding experts finds reviews a nice idea. She says that ask someone who isn’t directly related to your campaign. Maybe a person from your target audience. And ask them to review your company and campaign publicly. This is a great way to win trust.
Crowdfunding experts are experienced and can teach you a lot. Following the words of crowdfunding experts can surely help you succeed.
