Type of Crowdfunding Platform to Choose
In the 21st century, crowdfunding platforms are becoming more and more popular among businesses, entrepreneurs and professionals. Crowdfunding is regarded as a viable alternative to conventional loans and borrowings and it is opted for by many startups and new businesses. This is a type of online fundraising which can help you gather funds quickly, and without a lot of hassles. However, it is important for you to choose the right crowdfunding platform, and the following tips will assist you in finding the best one for your needs.
Check the user traffic
Find out whether or not the crowdfunding platform enjoys high user traffic from search engines and referrals. Check the reviews and various sites that inform about the traffic count of such platforms. You will need a platform that is visited by lots of people, so that your marketing pitch is able to grab lots of eyeballs. Crowd funding sites that have high traffic are generally more successful, for obvious reasons.
Check the acceptance of projects
You should also check whether the crowd funding sites you are going for accepts the type of project that you would like to raise money for. Not all crowdfunding websites allow every type of project, and the least that you can make sure is whether the platform you are signing up with accepts your kind of project. A lot about online fundraising is choosing the right type of platform.
Check the success rate
It is also important for you to check the rate of success that is enjoyed by the platform. Evaluate the total number of campaigns on the crowdfunding websites that you pick. Sites like IndieGoGo and Kick Starter have lots of campaigns – many of which are successful. These have flexible policies in financing projects.
Check the fees
Crowdfunding platforms are one of the best ways to raise money, but you should check the project fees. For successful projects, most platforms charge a specific fee. However, some platforms charge a higher fee for pitches that fail to make the cut. You should check the percentage of fees and decide which one you would wish to go for.
Crowdfunding is undoubtedly one of the best ways to raise money for startup businesses. However, the platform needs to be chosen carefully – as it is one of the most important factors that can decide the success of a marketing pitch. You need a platform that justifies the time, energy and effort that you invest into it.
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