What is Crowdfunding
A simple concept which has turned the financial world upside down is crowdfunding. The basic idea is that a number of individuals together, using the internet and put together finances to support a particular cause, project or a business organization. Although the idea seems ordinary, the end result is nothing short of a revolution. But if you are someone who is setting up a new crowdfunding campaign, the common question is what comes next in the process. You need to draw up a strategy to make your campaign well known. Here are a few tips regarding that.
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Give them a story:
It’s not enough to let your donors know for what you need the funding. Give them a detailed story of everything behind the cause. You can consider having the story told in a blog so it can reach out to people who don’t visit your site. Pictures and videos posted along with them prove to be very effective.
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Extend your social media outreach:
Create accounts in various social networks in the name of your campaign. Ask your organization members and its supporters to share your fundraising campaign through their pages. Create online events through your page (for example, help baby Mary raise fund for her operation).
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Giving incentives:
If you are running a crowdfunding campaign as a college student raising money for college expenses, showing your gratitude for their generous donation is a must. It does not have to be an expensive gift. Even a gift basket, self-made card, or a thank you email would suffice. The donors will find it motivating. Also, posting a picture of your latest grades or transcripts to show that people’s hard earned money is going to the right place and not just being blown away.
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Engage with donors in real life:
You can pour in all your efforts on the internet trying to raise funds. But nothing works better than interacting with the donors personally. Don’t forget that your family, friends and neighbors are the very first potential donors to your cause or project. Family gatherings, small backyard parties, inviting your colleagues over for a get together are very good ideas.
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Press coverage is a must:
Although social networks are a huge deal, getting press coverage is necessary. You can get articles published in university and local newspapers. This will have a major impact drawing crowds from the student community.
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Quantitative deadline strategy:
This involves setting up a deadline for the goal (example: $100 away from our $3000 goal and only 5 days to go)
http://myefunder.com is the #1 crowdfunding site and has huge community support and gives crystal and clear idea on crowd funding. Please follow, like and share us and our content on all social media.
