4 Things to Consider Before Creating any Crowdfunding Marketing Pitch
The ongoing recession has made it more difficult for people to get the funds needed for setting up their startup businesses. This has also made crowdfunding more popular, and startup owners and even people with financing requirements for projects of all shapes and sizes are turning more and more towards this type of funding. However, not every crowd funding marketing pitch is successful and this is exactly the reason why you need to consider these 4 things before making a pitch.
Think about the business idea
First of all, you need to have a proper idea about the business plan that you intend to make a pitch for. Your business idea and model should be attractive enough for investors, and interest them enough to put their money into your venture. Analyze whether or not you have such a business model. You should also be clear about the kind of profits or rewards that you will be able to offer to your backers on crowdfunding platform in exchange for the investment.
Be clear about the capital
You should also have a clear conception about the kind of capital that you need. On crowdfunding sites, do not ask for less than the total amount of funds that you require for starting your project or venture. Make a list of the expenses that you will need to make, and work out an investment amount that will help your business to start comfortably. Make a pitch for that kind of funds on the crowd funding websites.
Consider the platforms
There are lots of crowdfunding sites on the internet, but not all of them accept all types of project. You need a crowdfunding platform that will accept the type of project you need to gather funds for. It is a good idea to research on the internet and know about various crowd source funding sites and find out which ones accept your type of business project.
Have proper marketing tools in place
Finally, you should also have the right marketing tools in place for your crowd source funding pitch. Once you create the images, videos and posts for your marketing pitch, show them to your friends and family members, even to outsiders, and ask whether they look up to the mark. If the feedbacks are negative, you should try and make them look as professional as possible. With amateurish creations, you cannot go too far with your crowdfunding campaigns.
Keywords: crowdfunding, crowd funding, crowdfunding platform, crowdfunding sites, crowd source funding
